In the DIY sneaker world, where custom can mean anything from Sharpie swooshes to complex reconstructions, Ferrato offers a unique service: He dreams up new shoe designs and stitches them together from scratch. That kind of artistry comes at a price. Ferrato’s shoes start at $1000.
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Inside the Lair of the Custom Sneaker King | WIRED
Editor: Nurie Mohamed
Cinematographer: Ricky Rhodes